In this video I discuss how motivations may be conscious or unconscious influences on behavior. I describe some of the unconscious motivations proposed by Henry Murray and David McClelland and how external conditions may activate motivations. Next I describe the … Read More
Approach and Avoidance Motivations
Another way of categorizing motivations is to consider them as either approach motivations or avoidance motivations. An approach motivation is a drive to experience a positive outcome, while an avoidance motivation is a drive to not experience a negative outcome. The … Read More