In this video I end the unit on cognition with the reminder that heuristics are not just about making errors in decision-making. Most of the time heuristics work well and they serve as useful tools for making sense of the … Read More
The Framing Effect
In this video I introduce Tversky and Kahneman’s work on the framing effect and how consideration of benefits or losses can influence the choices that people make and their willingness to take risks. I consider a few everyday examples of … Read More