In this video I end the unit on cognition with the reminder that heuristics are not just about making errors in decision-making. Most of the time heuristics work well and they serve as useful tools for making sense of the … Read More
Problem Solving
In this video I introduce several concepts related to problem-solving. I begin with mental set, which refers to our tendency to rely on approaches that have worked in the past. Similarly, functional fixedness refers to our tendency to think of … Read More
Color Vision: Trichromatic and Opponent Process Theories
In this video I discuss how color vision occurs and explain two important theories for understanding color vision; Young-Helmholtz Trichromatic Theory and Opponent Process Theory. Along the way I describe how some people are able to see ultraviolet (UV) light, … Read More
Brain Scanning and Imaging Techniques
In this video I briefly explain how information can be collected about the structure and function of a living brain using scanning and imaging techniques including EEG, CAT scan, PET scan, MRI, fMRI, and DTI. Don’t forget to subscribe to … Read More