In this video I introduce social psychology and the investigation of how groups, culture, and social context influence our thoughts, feelings, and behaviors. I differentiate social psychology from sociology, which generally looks at influence on broader groups rather than individuals. … Read More
External Validity
In this video I explain external validity (or ecological validity) and criticisms of artificiality that can arise from laboratory experimentation. I also explain naturalistic observation and field experiments as ways of overcoming artificiality and collecting real-life data, though both of … Read More