In this video I describe Clark Hull’s Drive Reduction Theory. This theory proposes that behaviors can be considered rewarding because they reduce drives. Drives can then be regarded as primary drives or secondary drives, depending on whether they directly aid … Read More
Motivation: Instincts & Drives
www.psychexamreview.com In this video I describe two theories of motivation; the concept of instincts and drive theory. Instincts referred to inherited tendencies that were considered to motivate behavior without any prior experience. Later, drive theory proposed that departures from an … Read More