In this TEDtalk, behavioral economist Dan Ariely begins by describing visual illusions as a metaphor for understanding the “decision illusions” that we make. He notes that we are exceptionally good at vision (and get lots of practice) but not so well-versed in complex decision-making. He then looks at how the choices that are presented to us influence the decisions we make, from organ donations to vacations and medical prescriptions to magazine subscriptions.
Dan Ariely on “Decision Illusions”
