Culture and Perception

In this video I consider the role of culture on perception. The fact that we must learn how to perceive the world creates the possibility that our culture can shape our perception. I provide one example of this, known as … Read More

Gestalt Laws of Perception

In this video I focus on perception and how we make sense of the information coming in from our senses. Gestalt laws refer to general principles for organizing and interpreting sensory information. I provide visual examples for several gestalt laws … Read More

Color Vision: Trichromatic and Opponent Process Theories

In this video I discuss how color vision occurs and explain two important theories for understanding color vision; Young-Helmholtz Trichromatic Theory and Opponent Process Theory. Along the way I describe how some people are able to see ultraviolet (UV) light, … Read More

Introduction to Sensation and Perception

In this video I introduce sensation and perception by explaining the difference between these two related terms. I also define transduction and consider how the organization and interpretation of sensory stimulation involves learning, experience, and the possibility for multiple interpretations … Read More

Dan Ariely on “Decision Illusions”

In this TEDtalk, behavioral economist Dan Ariely begins by describing visual illusions as a metaphor for understanding the “decision illusions” that we make. He notes that we are exceptionally good at vision (and get lots of practice) but not so … Read More